Cosmo Music
Striking the right chord - Cosmo Music's ecommerce transformation with Syatt
Cosmo Music faced a unique set of challenges.
- Balancing direct sales with a detailed school rental service needed a stronger online system.
- Their varied product catalog, especially musical instruments, required clear, individual descriptions.
- Shipping and logistics were complex, with various exceptions and services like in-store pickup.
- They aimed to grow their rental program across the country, demanding a scalable platform.
The opportunity
Working with Syatt allowed Cosmo Music to address these areas:
- We introduced a digital commerce platform from VTEX to support sales and rentals.
- We set up a catalog system that could provide detailed info for each product.
- We combined shipping and logistics into one smoother process.
The results
Our joint efforts led to tangible benefits for Cosmo Music:
- The updated platform effectively manages all sales and rentals.
- Product catalogs now offer better details, giving customers what they need to know.
- Shipping is more straightforward, lessening manual work.
- Conversion rates improved by over 50%, marking a better user experience.
Key takeaways:
Cosmo Music's ecommerce leap
Enabled serialized SKU listings for detailed product tracking.
Provided cloud-based solutions, for content delivery and scalability.
Achieved stable site performance prepping for high-traffic events.
Improved backend efficiency for staff management tasks.
Maintained SEO integrity for organic traffic sustainability.
