How Syatt’s User Research Drives Smarter Growth

The Challenge

We see this all the time.

A brand with a strong product, a polished site, and smart campaigns – but flat conversions, funnel drop-offs, and no one can explain why.

The internal ecommerce and marketing team is focused on day-to-day operations, product updates, and seasonal campaigns. Meanwhile, their marketing agency partners are managing ads and email.

And that’s where critical growth opportunities can slip through the cracks.

There’s no moment to step back and ask: What is the customer actually experiencing? Where exactly are they getting stuck on the site? Why? What are customers thinking, feeling, or expecting when they drop off? Where do they purchase instead—and why?

Without those answers, teams risk falling into a familiar pattern:

• Missed chances to improve conversion flows
• Reactive decisions instead of strategic ones
  
• More spent on traffic without fixing the site experience
  
• Added complexity instead of solving user problems

That’s exactly why we built our user research – to close this gap with clarity and action.

The Solution

For clients who already trust us with their builds, launches, and tech stacks, this service helps us go deeper with our existing context—helping clients avoid the overhead of new consultants or disconnected agencies.

Our clients come to us with strong instincts. We bring in the structure, tools, and research expertise to validate those instincts with real customer insight—then turn that into actions that get results.

It’s a seamless, strategic add-on designed for businesses who are ready to:

• Solve the right customer problems
  
• Understand customers with depth and context
  
• Prioritize changes that will drive real business outcomes
  
• Implement fast—without knowledge gaps or handoffs

The Service

We offer expert-led qualitative research tailored to ecommerce, retail, and B2B teams looking to grow smarter. Our process is integrated, lean, and actionable.

Discovery & Planning

• Align on business goals, customer segments, and user journeys
  
• Run collaborative sessions to uncover hypotheses and pain points
  
• Inform research with analytics tools like Shopify Analytics, GA4, and Clarity heat maps

Research Execution

• Conduct user interviews and usability tests
  
• Create custom discussion guides
  
• Record, transcribe, and analyze real conversations
  
• Handle recruitment, scheduling, and incentives

Insight & Action

• Thematic, customized analysis answering your specific questions
  
• Experiment ideas and effort/impact-scored action plans
  
• Onsite optimizations roadmapped by priority
  
• Offer full implementation support with our design/dev team
  
• Set up A/B testing platforms and validate outcomes and measure results

The Results & Impact

Our clients don’t just get a report—they get results.

Client impact includes:

• Reduced drop-offs in key flows
  
• Strategy for higher conversions, retention, and revenue
  
• Messaging and UX decisions grounded in real customer feedback
  
• Strategic confidence across teams
  
• Insights that shaped future product and growth planning

Our client relationship is incredibly important to us. This isn’t a one-off report—it’s an ongoing feedback loop that supports your broader growth strategy. What we learn from one test improves every service we offer.

Let’s get started.