Journal
A collection of thoughts, insights, & perspective from inside Syatt.
Featured
Why We Built A User Research Practice
We built our research practice to help teams stop guessing and start fixing the things that actually matter to their customers.
The Agentic Future of Commerce (And Why I'm Betting on Shopify)
When every tool is swappable, the only thing that matters is the platform agents can trust—and that’s Shopify.
How We Made Third-Party Shopify Apps Feel Native
How we bent Gift Reggie and Algolia to our will — without breaking the theme.
TL;DR - Wyatt
Wyatt delivers bespoke ecommerce experiences that are fast, flexible, and scalable.
TL;DR - Integrations by Ethel
Ethel powers Shopify integrations—syncing data with speed, reliability, and zero infrastructure hassle.
Syatt's Serverless Journey
When off-the-shelf integrations weren’t cutting it, we built our own scalable framework— meet Ethel.
Introducing Wyatt
A theme designed to do the simple things quickly and the complex things confidently.