Journal
A collection of thoughts, insights, and ongoing experimental work from Syatt.
Featured
How Syatt’s User Research Drives Smarter Growth
Get to the why behind user behaviour - so you can build, optimize, and grow with confidence and clarity.
The Agentic Future of Commerce (And Why I'm Betting on Shopify)
When every tool is swappable, the only thing that matters is the platform agents can trust—and that’s Shopify.
How We Made Third-Party Shopify Apps Feel Native
How we bent Gift Reggie and Algolia to our will — without breaking the theme.
TL;DR - Wyatt
Wyatt delivers bespoke ecommerce experiences that are fast, flexible, and scalable.
TL;DR - Integrations by Ethel
Ethel powers Shopify integrations—syncing data with speed, reliability, and zero infrastructure hassle.
Syatt's Serverless Journey
When off-the-shelf integrations weren’t cutting it, we built our own scalable framework— meet Ethel.
Introducing Wyatt
A theme designed to do the simple things quickly and the complex things confidently.