M&M Food Market
Case Study | M&M Food Market's ecommerce leap with Syatt
What we did:
- Seamlessly merged M&M's systems with both legacy and new tech for uninterrupted operations.
- Developed exclusive pricing and rewards for loyalty members, enhancing the shopping experience.
- Created flexible payment solutions, including in-store payments for online checkouts.
- Implemented real-time, regional pricing and delivery scheduling, offering unparalleled convenience.
Challenges overcome
- Integrating AWS and a complex rewards program to personalize the customer journey for over 8 million members.
- Navigating regional and user-specific pricing strategies, along with diverse delivery options including BOPIS (Buy Online, Pick up In-Store) and same-day delivery.
- Addressing multilingual needs to ensure an accessible user experience.
- Overcoming technical hurdles with third-party payment gateways and custom API development.
Opportunities identified
- Partnering with delivery services like DoorDash to widen customer reach and enhance convenience.
- Implementing single sign-on for a seamless user experience across all platforms.
- Streamlining third-party service integrations for a smoother checkout process.
- Enhancing multilingual support to cater to a broader audience.
- Optimizing the checkout experience to boost conversion rates, especially with the introduction of 3DS2 authentication.
The results
Achieved a seamless integration of M&M's internal systems, leading to more efficient operations and a personalized customer experience.
Launched a multilingual platform, making every customer feel at home.
Introduced exclusive rewards and flexible payment options, significantly improving customer loyalty and satisfaction.
Established real-time, regional pricing and delivery options, meeting customers' needs with precision.
Enhanced brand visibility and customer engagement, resulting in increased sales and market presence.
Strengthened client-agency trust, setting a foundation for ongoing success.
