Two women standing in front of an opened M&M Food Market freezer.

M&M Food Market

An open laptop displaying M&M Food Market's All Product's page.

Case Study | M&M Food Market's ecommerce leap with Syatt

What we did:

  • Seamlessly merged M&M's systems with both legacy and new tech for uninterrupted operations.
  • Developed exclusive pricing and rewards for loyalty members, enhancing the shopping experience.
  • Created flexible payment solutions, including in-store payments for online checkouts.
  • Implemented real-time, regional pricing and delivery scheduling, offering unparalleled convenience.
A desktop and mobile view of an M&M Food Market product page.

Challenges overcome

  • Integrating AWS and a complex rewards program to personalize the customer journey for over 8 million members.
  • Navigating regional and user-specific pricing strategies, along with diverse delivery options including BOPIS (Buy Online, Pick up In-Store) and same-day delivery.
  • Addressing multilingual needs to ensure an accessible user experience.
  • Overcoming technical hurdles with third-party payment gateways and custom API development.
A collage showcasing various web pages from M&M Food Market's website.
A hand holding a mobile device displaying recommended M&M Food Market products.

Opportunities identified

  • Partnering with delivery services like DoorDash to widen customer reach and enhance convenience.
  • Implementing single sign-on for a seamless user experience across all platforms.
  • Streamlining third-party service integrations for a smoother checkout process.
  • Enhancing multilingual support to cater to a broader audience.
  • Optimizing the checkout experience to boost conversion rates, especially with the introduction of 3DS2 authentication.

The results

Achieved a seamless integration of M&M's internal systems, leading to more efficient operations and a personalized customer experience.

Launched a multilingual platform, making every customer feel at home.

Introduced exclusive rewards and flexible payment options, significantly improving customer loyalty and satisfaction.

Established real-time, regional pricing and delivery options, meeting customers' needs with precision.

Enhanced brand visibility and customer engagement, resulting in increased sales and market presence.

Strengthened client-agency trust, setting a foundation for ongoing success.

Syatt amplifies your ecommerce success.

Our Work

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  • Design & UX
  • Ecommerce Implementation
  • Integration Services
  • Strategy & Support
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  • Design & UX
  • Ecommerce Implementation
  • Integration Services
  • Strategy & Support

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